When we recommended them in our 2018 Big Beauty Edit—they were newly opened and fresh faced. The now six year vet has brought brand inclusivity on all fronts. The barber shop has since added their own set of organic clay pomades, fashionable wearables, tools, and more into the realm of just cuts and shaves. They describe it as a “flow state,” Church represents the feeling of connection to the universe one experiences upon entering their “Church”, whether that Church be a physical place like a lush forest path or a surfer amongst a perfect set of waves, or a non-psychical place like the natural high.
The brand has just introduced completely new formulas of pomade that their customers returning and new rave about: “I’ve tried every clay hair product—you name it, I’ve tried it,” says Terry. K in their reviews, “I’ve actually been on the hunt forever for a truly natural clay styling product and I’m thrilled to say I’ve finally found one. I don’t have the fullest hair, and this clay really adds a lot of thickness and volume. It’s a natural look, which is what I prefer (and what my girlfriend prefers). It smells great too!”
Described as the holy grail of clays, the Volcanic Clay Pomade, picture simple and organic ingredients, made by hand in small batches, and bottled in biophotonic glass which acts as a natural preservative, protecting the product’s natural ingredients without the need for harmful lab-made preservatives. All-wins on all fronts.
The team behind Church, Ryan and Beatrice Gonzalez, believe in giving everyone their moment, “everything we create at Church California reflects our faith in awakening the senses to the power of the natural world, and the transformative effects of bringing wild elements into our everyday lives and rituals. We call them ‘natural highs’”.
While Church remains closed for the remainder of the year due to California’s and San Francisco new set of lockdowns, you can support the small business directly from their website where they sell the pomades, tools, and even cooler merch. Time to start lookin’ good fellas!
// Shop Church at churchcalifornia.com; photography courtesy of Church Barber.
